Guides
Short, opinionated notes on what we see in real order data — not generic SEO filler. Each piece ends with a way to run the numbers on your own CSV. For vocabulary and metrics, see the promo code analytics overview; to analyze a file immediately, use free CSV upload (no install).
Latest
- Are Your Promo Codes Losing You Money? — Most brands track revenue, not profit. Here is a blunt breakdown of how discounts hide losses — and how to see your real numbers from a CSV.
- How to Calculate Profit Per Discount Code (Step-by-Step) — Profit per discount code, discount code ROI, and a practical formula — plus the mistakes that make spreadsheets lie.
- Why Your “Best Performing” Promo Code Might Be Hurting You — High revenue is not a trophy if you gave away the store to get it. What I see when merchants finally split revenue from margin.
Coming soon
- Top 5 Discount Mistakes Shopify Stores Make
- How Much Should You Discount Without Losing Profit?
- Shopify Discounts vs Profit: What Most Brands Get Wrong
- How to Audit Your Shopify Discounts in 10 Minutes
- Real Example: How One Store Lost Money Using Promo Codes
- Discount Code Abuse: How It Hurts Your Business
- CSV Export Guide: How to Analyze Your Shopify Orders Data
Want the analysis without the reading? Upload an orders export and see code-level profitability in minutes.